Dumb Luck Day

An event cascade refers a series of events or failures that all contribute to an outcome (usually a bad one). Plane crashes, for instance, require a long line of failures reinforcing and magnifying each other.  Without any one of the failures, you don’t end up with a crash, it requires an entire cascade of events.

I had one of those days that  had the potential to spin out of control and crash, but through dumb luck each problem mostly resolved itself before the next one started, and by 10am, everything was peachy. It’s not so often that crises are so considerate with their timing.

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No coffee…totally my fault.

At 6am, the garage door refused to open.

Torrential rain made the normally light traffic ridiculously heavy. These first two make me late for my first appointment of the day.

(side bar: my passenger side window is half open because it slid off the tracks yesterday)

I hopped on the newly wrapped BigFix shuttle bus (which Rassak designed – photos ) to make sure everything was going smoothly.

As soon as we start moving, I realize I forgot my phone in the car.

Half way across town, I caught a cab back, but didn’t have cash, so I made the cab swing though the drive-up ATM.

As I approach my car door, I can see my phone ringing…major production emergency, but disaster is avoided.

I arrive at the office and realize that since I’ve been driving my wife’s car all week, my office key s on my other key ring. Luckily, my studio-mates are already there.

My year in cities 2009

Below are the cities that I visited in 2009. One or more nights were spent in each place.

  • Prescott, AZ
  • Encinitas/San Diego, CA
  • Monterey, CA
  • Pasadena, CA
  • San Francisco, CA
  • Denver, CO
  • Crystal Lake, IL
  • Henderson, NV
  • Puerto Vallarta, Mexico

Midwest Airlines SKYWay Campaign Wins Gold

June 6, 2009 – I am happy to announce that the Out-of-Home work that Jesse Snyder and I did for Midwest Airlines while at Miami Ad School in Minneapolis just won Gold in the 2009 American Advertising Federation’s National Student Addy Awards.  It’s a huge honor, but unfortunately neither Jesse or I were able to attend the award ceremony (we found out via Facebook and the AAF website).

This recognition is especially rewarding, not only because Midwest Airlines is a great company, but because this is one of my absolute favorite pieces of student work.  It is local, timely and fun.  It’s effective advertising that makes you smile; it provides a bit of unexpected fun in the environment and everyone I ever showed it to reacted with “Wow, that’s cool.” 

Thank you AAF. I am glad you enjoyed this work enough to recognize it, because I truly enjoyed making it.

2009 Student Gold Addy Winning Campaign - by Dylan Thomas & Jesse Snyder

2009 Student Gold Addy Winning Campaign - by Dylan Thomas & Jesse Snyder

The year without blogging

It’s been a year since I posted to this blog, and I’m sorry to have disappointed anyone, but like they say, life got in the way.

It’s been over a year since my last post on this blog. Since then I’ve graduated Miami Ad School, gotten married, gotten promoted, and gotten so busy with client work that almost anything outside of work and family has fallen off to the way-side.

I plan to write more in the future (both here and elsewhere), and if you’d like to keep up with me on a more on-going basis, Twitter is probably you’re best bet.

As always, if you have any questions, or just want to chat, email or call me.  I try my best to make time for those who make time for me.

Thanks for your patience.

–Dylan

http://twitter.com/killerfocus

Prospective Ad School Students, Leave Your Questions

I’m really excited. In recent weeks, I have received a bunch of emails and had some great phone conversations with prospective Ad School students who found me through this blog, both about Miami Ad School specifically, and ad school in general.

To help everyone out, what questions would you like answered in this space? Send me an email or, even better, leave a comment on this post.

Follow-Up: "TV is not going anywhere, so we might as well fix it."

This week I wrote a column for TalentZoo.com titled: “TV is not going anywhere, so we might as well fix it.” on the topic of targeted television advertising. Click here to read it.

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The day before the column ran, two high profile pieces were published on the topic of targeted (or “addressable”) television advertising, focusing on how the cable giants have teamed up and are in a race with Google to develop a system to deliver targetted ads.

This competition is good for viewers, because it will quicken the delivery of targetted, more relevant advertising improving the overall quality of television.

[Update 04-08-2008]
Comcast and its media agency, Starcom MediaVest Group, have released a report on a 16-month targetted, or “addressable.” TV advertising study.

  • Households with addressable commercials changed the channel 38% less, and ads were 56% more effective

Read the press release here: http://www.smvgroup.com/news_popup_flash.asp?pr=1663

Welcome TalentZoo.com Readers

Talent Zoo is a recruitment company, job board and community portal dedicated the advertising, marketing and public relations. I have been a fan of their content and their service for a long time, and I am happy that this week I had the opportunity to write a column for their New Media Edge section titled:

TV is not going anywhere, so we might as well fix it.

Television has the potential to be the most relevant medium of all. The only question is: How long will we have to wait?

Click here to read it.

If you enjoyed the column, please subscribe to my blog as I have several posts planned that should be of interest.

If you would like to feature my writing on your website, blog, or in your publication, do not hesitate to contact me at dylan.thomas@gmail.com. Also, if you are looking to hire an advertising art director in the San Francisco Bay Area, check out my portfolio and give me a call. I’d love to chat.

AD FIGHT hits the airwaves, starring Sha Nguyen and Dylan Thomas

Last summer, Sha Nguyen and myself were chosen to compete on the pilot of AD FIGHT, an advertising-based reality television show produced by Reveille Productions (Ugly Betty, The Office, Nashville Star, The Biggest Loser, etc).

The show premieres Friday, February 15th at 7pm/6pm Central on the Oxygen Network, and will be reshown several times. Check you local listings to see if you get Oxygen.

If you can, please support us by watching. Job offers can be emailed to dylan.thomas@gmail.com and shasha.v@gmail.com.

Check out my portfolio at http://dylan.thomas.name

London Photos: Weeks 1-3

I’ve been working hard to select and caption my best photos for general consumption because after making a comment about taking photos like a Japanese tourist, a friend of mine said:

“[That] doesn’t really do you justice. You are like a whole tour bus of Japanese tourists.”

Here are links to the albulms of my first 3 weeks across the pond.
You can find more and poke around at http://dylanthomas.smugmug.com.

London – Week 1

London – Week 2

London – Week 3

Facebook Popularity Error

I ran into this error message while adding an friend of mine to a school group.

TOOMANYGROUPS.JPG

The group limit turns out to be 200. I can’t decide if that is too low, or to high.