Recent Posts
Prospective Ad School Students, Leave Your Questions
I'm really excited. In recent weeks, I have received a bunch of emails and had some great phone conversations with prospective Ad School students who found me through this blog, both about Miami Ad School specifically, and ad school in general. To help everyone out, what questions would you like ...
Follow-Up: “TV is not going anywhere, so we might as well fix it.”
This week I wrote a column for TalentZoo.com titled: "TV is not going anywhere, so we might as well fix it." on the topic of targeted television advertising. Click here to read it. === The day before the column ran, two high profile pieces were published on the topic of targeted ...
Welcome TalentZoo.com Readers
Talent Zoo is a recruitment company, job board and community portal dedicated the advertising, marketing and public relations. I have been a fan of their content and their service for a long time, and I am happy that this week I had the opportunity to write a column for ...
AD FIGHT hits the airwaves, starring Sha Nguyen and Dylan Thomas
Last summer, Sha Nguyen and myself were chosen to compete on the pilot of AD FIGHT, an advertising-based reality television show produced by Reveille Productions (Ugly Betty, The Office, Nashville Star, The Biggest Loser, etc). The show premieres Friday, February 15th at 7pm/6pm Central on the Oxygen Network, and will be ...
London Photos: Weeks 1-3
I've been working hard to select and caption my best photos for general consumption because after making a comment about taking photos like a Japanese tourist, a friend of mine said: "[That] doesn't really do you justice. You are like a whole tour bus of Japanese tourists." Here are links to ...
Facebook Popularity Error
I ran into this error message while adding an friend of mine to a school group. The group limit turns out to be 200. I can't decide if that is too low, or to high.
Chuck Porter’s 2 Myth’s and 5 Rules of Advertising
This is a partial summary of the presentation given by Chuck Porter (of Crispin, Porter + Bogusky) at the Minneapolis Creative Summit, hosted by AdFed of Minnesota on October 18, 2007. Myths Myth #1- "Everything Has Changed" No it hasn't. They said the same thing about radio and television. Interactive technology has ...
Usability Limitations and Solutions for YouTube Embedded
YouTube realizes that people have limited attention and provide information to aid viewing decisions such as ratings, number of views, descriptions, and clip length on their site. Unfortunately, even as they continue to add features to their embedded player, they miss two basic ones: clip length and driving engagement behavior. Clip ...
Harvest: The Best Time Tracker There Is
As a freelancer, my time literally turns into money if I track it properly. For over a year, I've used Harvest, and I couldn't be happier to pay for the service. I whole-heartedly recommend Harvest to colleagues and clients knowing they will not only find it adequate, but that ...
Design Elements for a Book Grid
When designing a grid for a book, be sure to include all of the following in your "worst case scenario" layout. book title chapter title folios (page numbers) footnotes gutters margins paragraph spacing leading header/subhead pull-quote body text