Blendtec whips up business

I saw a rake handle turn to sawdust at the hands of a blender at Will It Blend. Now I want one. Since I’ve seen the videos, I talk about, think about, and covet their $400-1200 blenders for their sheer awesomeness.

Talk about marketing. They generated buzz and advocacy through simple and fun product demonstrations, and reached both their core markets as well as those (me) who couldn’t care less about blenders before, much less even consider spending commercial-grade money on personal appliances.

Does JambaJuice need a blender that can chop up frozen strawberries all day long and never sputter? Yes. Do I? No. Does it matter? Not a bit.

My prediction is that sales will skyrocket in the consumer sector as well as the commercial sector. If only so people can brag that their blender can make a hockey stick smoothie.
[Side note 1: I found out all of the videos on Will It Blend were made with their cheapest, lowest power, consumer blender.]

[Sidenote 2: The first video of the rake handle reminded me of the Home Improvement episode where Tim “The Toolman” Taylor is frustrated by his wimpy garbage disposal and supes it up, eventually mulching a hockey stick, a baseball bat, and anything else in his path that will fit down the drain.]

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