According to Nolo.com’s “The Law in Plain English” Podcast 1 out of every 3 homes purchased in the US today is a second home.

“America is in a second home buying boom due in part to factors of the shrinking American family, older and wealthier households, and new technologies for working from home.”

This trend will only become more important as the current generation of retirees swells, and people become more comfortable investing in real estate.

Technorati Tags: trend, real-estate, statistics

Takeaway: Don’t Ignore AOL for Viral Video

I’ve been working on a marketing campaign at Rassak Experience that includes several parody videos. The videos, as well as being hosted on the a microsite were also posted to YouTube and AOL Uncut.

We uploaded the videos on the same day with the same descriptions and the same tags. The graph below compares AOL views (red) with YouTube views (blue).

[Side Note:, We did try to post to both Google Video and Yahoo Video but had so many problems it wasn’t worth dealing with. Google had just acquired YouTube and uploading was broken. Once fixed, we had A/V sync issues with the Google encoder. At Yahoo, 4 videos posted immediately, the other 6 took up to 2 full days to appear.  When they did appear, 2 were broken and the rest were posted with a thumbnail of a girl in a bikini rather than a still from our own video so we deleted them.]

Technorati Tags: advertising, aol, youtube, statistics, video, viral